Photo: Jenny Norris
Online shopping is, for some, one of life’s greatest joys but it looks like it’s about to get a little more dangerous, at least for Chanel devotees: After refraining from selling its goods online, the luxury brand is reportedly planning to launch e-commerce. Yes, that means sometime in the near future, you’ll be able able to impulse-buy a 2.55 with the click of a button.
Though details are scarce, Chanel’s President of Fashion, Bruno Pavlovsky, told WWD that the online store could open at the end of 2016, explaining that the decision stemmed from the needs the modern, digital-savvy shopper (according to a 2014 McKinsey study, three out of four luxury shoppers own a smartphone, and about half of them own a tablet.)
“It’s not so much a shift. It’s an evolution to better serve our customers,” Pavlovksy said. “
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