McDonald’s joins forces with Eason Chan, Elton John in new brand campaign





If you’ve spent some time consuming Chinese New Year TV programmes like we did during the holiday, McDonald’s latest mellow TVC song wouldn’t be a stranger to you.

In time for the Chinese New Year holidays, the fast food chain launched a new brand campaign aimed at deepening its connection with consumers in Hong Kong, featuring cantopop king Eason Chan singing Elton John’s timeless classic, Your Song.

Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life special. Showcasing the full spectrum of emotions, from laughter to tears, from sadness to joy, the campaign focuses on moments of human connection.


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