McDonald’s joins forces with Eason Chan, Elton John in new brand campaign

LinkedIn

Facebook

Twitter

WhatsApp

If you’ve spent some time consuming Chinese New Year TV programmes like we did during the holiday, McDonald’s latest mellow TVC song wouldn’t be a stranger to you.

In time for the Chinese New Year holidays, the fast food chain launched a new brand campaign aimed at deepening its connection with consumers in Hong Kong, featuring cantopop king Eason Chan singing Elton John’s timeless classic, Your Song.

Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life special. Showcasing the full spectrum of emotions, from laughter to tears, from sadness to joy, the campaign focuses on moments of human connection.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s