General Professionalism and Business Etiquette
Business Etiquette Mistake #2: Not Keeping Your Word
always keep to your word
Publilius Syrus said, “A good reputation is more valuable than money.”
So, always keep to your word.
For example, you might have a 24-hour sale that ends at midnight and is going extremely well.
If you’re tempted to extend the promotion and make some more sales…
If you break your word, your customers will lose trust in you.
And, the next time you have a 24-hour sale, your customers won’t believe the sale will end at midnight, so they’ll feel no urgency to buy.
Marketing consultant Jeff Weinberger said, “The single biggest mistake companies make when they are seeking repeat or return business is breaking promises.”
So, do what you say.
Consistently following through will do wonders for your reputation.