Goals-achieving marketing campaigns are always being back up by an enchanting story and a precise target audience, i.e. customers.
People to people referral including word-of-mouth, online recommendations at social media, ratings at Google Map, discussion in forums and alike are reaching out to the audience in a naturally selective way because people who speak with prope who share the same interests while people listen or read according to their interests.
As such, the recipients of the referral Marketing messages are highly possibly being the potential customers.
Hence good customer experiences and reputation are not for existing clients only, but also they lay the path for the business development and growth of sales.
Next we will look into the other four forces which drive up referral Marketing.