Referral Marketing Targets Precisely (Referral Marketing Series 2/5)

Goals-achieving marketing campaigns are always being back up by an enchanting story and a precise target audience, i.e. customers.

People to people referral including word-of-mouth, online recommendations at social media, ratings at Google Map, discussion in forums and alike are reaching out to the audience in a naturally selective way because people who speak with prope who share the same interests while people listen or read according to their interests.

As such, the recipients of the referral Marketing messages are highly possibly being the potential customers.

Hence good customer experiences and reputation are not for existing clients only, but also they lay the path for the business development and growth of sales.

Next we will look into the other four forces which drive up referral Marketing.

Stay tuned.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s