Use two dots and force yourself to connect them Like Trump

Connect dots that are far apart from each other. Yes, one of them has to be about something your readerswould like to read about, and the other one can be something unrelated, but still familiar to your audience.

What you end up with are posts that kind of go like this:
Donald Trump's Guide to Blogging
Don Draper's Guide to Fantastic Writing
The Fight Club Guide to Blogging

Are you starting to see the pattern?


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