Global executives cooling on deals amid trade uncertainty — Financial Post

LONDON — Executives around the world are cooling to the idea of mergers and acquisitions in the face of rising trade tensions, notably between the U.S. and China, a leading adviser on international corporate deals said Monday. In its half-yearly assessment of corporate mergers and acquisitions, or M&A, EY found that only 46 per cent… via […]

Content Marketing

According to one study by Kapost and Eloqua, content marketing provides three to five times the ROI of traditional marketing. Another study by the Content Marketing Institute shows that B2B organizations dedicate 29% of their budget to content marketing on average. Among the top performers, that number jumps to 39%.   But throwing money at content […]