Hyper-Personalization: 4 Examples of Retailers Doing it Right — company-retail – News

Gone are the days when you could just segment your customers into one bucket and create generic marketing campaigns. Mass marketing techniques are out. Instead, retail customers expect personalized communications and products tailored to their individual preferences. But personalization needs to go beyond basic tactics like addressing customers by their first name in emails. One…

via Hyper-Personalization: 4 Examples of Retailers Doing it Right — company-retail – News

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