Win the brand selling game by elevating your brand’s trust barometer — B2B Marketing Insights

 

Marketing is much more complicated today. The number of channels and customer touch points is growing. The mobile Internet, social media, and the ease of online shopping are changing how consumers decide to buy. Your next customer is on a decision journey that is unprecedented in terms of buyer intelligence and transparency of brand offerings. […]

via Win the brand selling game by elevating your brand’s trust barometer — B2B Marketing Insights

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