Entertain. Educate. Engage. — Business storytelling

In an older article about “five do’s and don’ts for speakers at B2B events,” I briefly touched upon organizers and audiences’ expectations of presenters at public events. I identified them as the 3 E’s: entertain, educate, and engage. Well, I’m once again at the Mobile World Congress in Barcelona, and as with previous editions I […]

via Entertain. Educate. Engage. — Business storytelling

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