Reciprocity in Marketing — Bon Bon Lifestyle Webazine

 

Reciprocity is a social norm that states that if I give you something, you’ll feel obligated to return the favor. Essentially, this allows me to ask for something in return rather than wait for a voluntary act from you. Here’s where it gets really interesting. The two values don’t necessarily need to be equal. For […]

via Reciprocity in Marketing — Bon Bon Lifestyle Webazine

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