The story of Jollibee: how a Philippine fast food franchise took on the world

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You only need to spend about 20 minutes in the Philippines to realise that Filipinos really love to eat.

The country has a dazzling profusion of dining outlets, in particular at the casual end of the market, but one brand is seen more than others. And it’s a brand that also seems to induce warm, fuzzy feelings in more or less everyone in the country: Jollibee.

The fast food company has 1,150 outlets in the Philippines, and a bigger share of the Philippine market than its two biggest…

Vía https://ift.tt/30IgVLe News, restaurant reviews, recipes and blogs on food & wine by SCMP

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