One of the many perks of being a beauty editor is that there’s always an endless stream of products showing up on my desk. I get to see every new celebrity makeup brand, every serum, and every hair tool before they even hit the market. Not gonna lie—it’s pretty dope.
That said, it can be tough, even for editors, to weed through the copious amounts of product to identify the absolute best of the best. That’s a skill that comes with time and lots of trial and error. But as a true beauty lover, I’m totally up to the challenge.
After all the swatching, testing, and reviewing I’ve done in my career (and in my life!), there are certain makeup products that stick out in my mind as true gems worth spending my hard-earned money on. Ahead, find the edit of 18 makeup buys from Sephora, Ulta, and Amazon that rise above the rest.
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Who What Wear is the leading digital fashion publication for aspirational and accessible style content. Through trend reports, shopping secrets, and fashion tips, Who What Wear is your one-stop style resource. Learn more about the parent company, Clique Brands, Inc.