Yes, Zara is known for serving us new products on a very regular basis, but what it’s also known for is its studio collections which are a bit more special and we are here to explain why. “Studio is a bit separate from the woman’s collection—we don’t have to reply to customer demand,” said the Zara design team. “The customer is either in love with the collection or not.” While these studio collections certainly are in accordance with the season at hand, they do not solely aim to follow all of the latest trends. “We don’t follow all trends and for example,” said a design team member. “Studio is really independent and separate—it’s a story more about the woman, what kind of woman we would like to dress, and then we start to draw the story for this kind of woman,” they said.
Just today, the new Zara campaign collection dropped and if you ask us, it is the most expensive-looking one yet. The “story” and the “woman” that the design team was referencing earlier is quite an enticing one. Inspired by a strong Parisian woman and eclectic flea market finds, this collection is all about personal styling and finding one’s “inner self.” The campaign imagery shows layering techniques worthy of a Nobel Prize, accessories that will last the test of time, and tailoring that perfectly “blurs the lines between femininity and structure,” says the brand.
Ahead, check out all 10 of the stunning Zara Campaign Collection looks and shop the hero pieces from each.
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