The NBA and Apple cases show foreign businesses need to better understand China, and its boundaries
The months-long protests in Hong Kong have not only attracted international attention, but have also begun to involve major foreign powerhouses like the NBA and Apple. The fallout caused by Houston Rockets general manager Daryl Morey’s tweet led Tencent and China’s predominant broadcaster CCTV to suspend the airing of NBA games, and Chinese companies such as (China’s major travel booking platform) to terminate NBA sponsorship.Meanwhile, Apple’s approval of an app which allows users to…

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Breaking news, analysis and opinion from the SCMP’s Hong Kong edition.

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