The challenges of selling mock meat to China
China is a prime market for the alternative meat phenomenon sweeping the West. The nation ticks all the right boxes – plant-based options help ensure food security, are environmentally friendly and, as a result of the way industry trends have moved, are hi-tech. Three years ago, in an effort to ward off health problems such as cancers, obesity and diabetes, Beijing also issued dietary guidelines recommending a halving of meat consumption. But a pressing reason would also seem to lie in the…

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Breaking news, analysis and opinion from the SCMP’s Hong Kong edition.

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