The world’s largest online shopping event may be in the grips of a nationalistic fervour, as three in four Chinese consumers say they will avoid US labels, opting for local brands, during Singles’ Day on November 11.Up to 78 per cent of Chinese consumers said they would avoid buying American brands, opting instead for Chinese products, with more than half of them citing “patriotism” as the main reason, according to AlixPartners, citing a survey of 2,000 adult Chinese consumers.The result of the…
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