Onitsuka Tiger: how Bruce Lee and actress Uma Thurman helped Japanese sports shoe brand become a global fashion must-have

Inspiration can come from the most unlikely of places. Take the curious case of Kihachiro Onitsuka.One hot evening in the summer of 1951, Onitsuka was enjoying a salad of pickled cucumber and cold octopus. It is very possible he was pondering the future of a company that he had set up two years previously, but which was struggling.Born in 1918 in Japan’s Tottori prefecture, Onitsuka had fought in the second world war and, in 1949, set up a firm that made shoes for youngsters. In later…

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