Before Singles’ Day became known as China’s biggest online shopping spree, it was simply a day on November 11 when people could celebrate being single in a society which traditionally favours couples. Urban legend has it that Singles’ Day was invented in 1993, by four single male students in a Nanjing University dormitory – then the idea of a day for singles quickly caught on throughout campus and later spread to other universities and to society in general.Catching on to the trend, e-commerce…
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Breaking news, analysis and opinion from the SCMP’s Hong Kong edition.