Interbrand Releases 2018 Best Global Brands Report — Financial Post

  NEW YORK — Interbrand announces Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation… […]

Breaking News for Far East’s Homebodies: Netflix Acquires Indian Social Media Drama ‘Rajma Chawal’

Netflix will give a worldwide release to Indian drama “Rajma Chawal. The film is scheduled for a theatrical premiere at London Film Festival in October, before its releasing online on 30 November. Shot at the chaotic, vibrant Chandni Chowk area of Delhi, Rajma Chawal dictates a relationship between a father attempting to reconnect with his estranged son […]

Referral Marketing Targets Precisely (Referral Marketing Series 2/5)

Goals-achieving marketing campaigns are always being back up by an enchanting story and a precise target audience, i.e. customers. People to people referral including word-of-mouth, online recommendations at social media, ratings at Google Map, discussion in forums and alike are reaching out to the audience in a naturally selective way because people who speak with […]