‘Smile—This Is Confusing to Men.’ Canada’s Top NAFTA Negotiator Shares Her Tips on Getting Deals Done — Fortune

  Chrystia Freeland, Canada’s minister of foreign affairs, was the nation’s top negotiator in the rewriting of the North American Free Trade Agreement with the United States and Mexico earlier this year–a notoriously arduous and politically fraught process that did ultimately get done. The three nations agreed to a new framework, a “new NAFTA” called the… […]

Tripwire

Let’s back things up a bit. If you’re fond of the power of email marketing, the tripwire campaign might be for you. Popularized by the team at DigitalMarketer, the tripwire email campaign follows the purchase of an “irresistible, super low-ticket offer (usually between $1 and $20)” designed solely to turn visitors into buyers. The idea […]

12 Things You Can Do for Your Small Business While Watching Netflix

“92 percent of respondents reported binge viewing at some point, demonstrating that binge viewing is a new norm.” The average couch potato (like me) probably won’t lose much from an intense Friends marathon, but that level of downtime can seriously affect an entrepreneur's productivity. Here are 12 things you can do for your small business […]