‘Smile—This Is Confusing to Men.’ Canada’s Top NAFTA Negotiator Shares Her Tips on Getting Deals Done — Fortune

  Chrystia Freeland, Canada’s minister of foreign affairs, was the nation’s top negotiator in the rewriting of the North American Free Trade Agreement with the United States and Mexico earlier this year–a notoriously arduous and politically fraught process that did ultimately get done. The three nations agreed to a new framework, a “new NAFTA” called the… […]

Tripwire

Let’s back things up a bit. If you’re fond of the power of email marketing, the tripwire campaign might be for you. Popularized by the team at DigitalMarketer, the tripwire email campaign follows the purchase of an “irresistible, super low-ticket offer (usually between $1 and $20)” designed solely to turn visitors into buyers. The idea […]

12 Things You Can Do for Your Small Business While Watching Netflix

“92 percent of respondents reported binge viewing at some point, demonstrating that binge viewing is a new norm.” The average couch potato (like me) probably won’t lose much from an intense Friends marathon, but that level of downtime can seriously affect an entrepreneur's productivity. Here are 12 things you can do for your small business […]

HRD: HRIS leader reveals the future of tech-based tools

HRIS leader reveals the future of tech-based toolsby Emily Douglas 21 Sep 2018 Online HR information hub HRD spoke to Dolly Oyenuga, a seasoned HRIS specialist, who revealed what first ignited her passion in all this people-related. “My role essentially is the IT arm of the HR function,” she prefaced. “I manage the HRIS systems […]

Referral Marketing Targets Precisely (Referral Marketing Series 2/5)

Goals-achieving marketing campaigns are always being back up by an enchanting story and a precise target audience, i.e. customers. People to people referral including word-of-mouth, online recommendations at social media, ratings at Google Map, discussion in forums and alike are reaching out to the audience in a naturally selective way because people who speak with […]

HRD: Young workers want better health and wellness benefits

Young workers want better health and wellness benefitsby Rachel Ranosa | Sep 22, 2018 The secret to attracting younger talent just might be in your health and wellness benefits for employees, according to a survey on well-being at work. Four in 10 employees aged 18-24 said they considered the health and wellness benefits package of […]

SCMP: China’s booming live streaming industry may have reached its peak

Dealing with scandals, regulatory scrutiny and rising costs, China’s live streaming industry has reached a turning pointBy Amanda Lee The party could soon be over for China’s booming live streaming industry, which saw revenue triple last year, as the tens of millions of yuan a year paid out to top presenters becomes unsustainable amid a […]