How Chanel Made Diamonds A Girl’s Best Friend


diamant_3Gabrielle “Coco” Chanel, an orphan who could not afford the luxurious corsets of her time during her younger years, was ultimately responsible for crafting a sportier and more comfortable look for women. By the 1920s, Chanel built a brand that changed the face of women’s clothing, while successfully making her line a symbol of women’s liberation.
However, it does not end there.
In 1932, during the worst years of the depression, the diamond business came to a dramatic pause. This financial gap left an opening for new and innovative ways to influence buyers. The male dominated field invited Chanel to create a line to boost sales.
And so it began that Chanel revamped the way diamond jewelry is both designed and given. While diamonds are still offered as a token of love or affection, Chanel’s diamond designs added a reason for women to purchase for themselves, and they became extravagant…

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